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Meet Nicole

With a foundation rooted in journalism, Nicole has crafted a career that bridges reporting expertise and engaging content creation. Her work with prestigious outlets like The New York Times (where she contributed to the groundbreaking 1619 Project) and ABC News sharpened her storytelling skills while building her prowess in the digital and social media space.
 

Now, Nicole has channeled that knowledge into a new chapter: travel content creation. In less than a year since officially embarking on this journey, Nicole has already partnered with major brands and organizations like Meta, Tripadvisor, AT&T, and the U.S. State Department, cementing her reputation as a trusted voice in the travel space.

 

As a creator with nearly 200,000 followers across TikTok and Instagram, she shares vibrant, insightful content that helps Black travelers and people of color navigate the world safely and confidently.

​Whether dissecting cultural nuances, navigating travel challenges, or sparking conversations about race and feminism, Nicole’s work empowers her audience to explore and engage with the world meaningfully—and she does it with a dash of wit and a healthy dose of humor.

 

A maestro in social media strategy, Nicole has also transformed brands like The Daily Beast, NBCLX, and HubSpot's The Hustle through compelling narratives, striking visuals, and record-breaking engagement.

Social Strategy  SEO 
Content Creation 

 Insights  Travel Tips 

Streaming    UGC  

Travel Safety

I ideate content, create social strategies, and curate brand presentation

I specialize in crafting thorough social media strategies that offer clear direction in tone of voice and channel-specific approaches for brands. My expertise also extends to in-depth data reporting, providing comprehensive competitive analysis to drive targeted changes and informed assessments for each channel.

Additionally, I excel in ideating and executing creative content across major social platforms, ranging from static images to attention-grabbing vertical videos. Whether it's consultation, content creation, or social strategy, I offer top-tier expertise available on an hourly or project basis.

If you're looking for freelance services or want to explore collaboration opportunities, feel free to get in touch via the contact form.

I'm here to elevate your brand's social media presence with strategic, data-driven, and engaging solutions.

Employment

Employment

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